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Podcasting for B2B Lead Generation: Turning Listeners into Clients
Why Podcasting Works for B2B Lead Generation Deep Engagement with Decision-Makers Podcasts enable extended, intimate conversations that resonate with executives and specialists. Branded B2B podcasts have been shown to increase brand awareness by 24–79%, dwarfing...
Podcast Analytics Beyond Downloads: What Metrics Really Matter?
Podcast Analytics Beyond Downloads: What Metrics Really Matter? Downloads have long been the go‑to metric for podcasters, but they only measure potential exposure, not actual consumption. A download doesn’t guarantee the episode was played, let alone listened to in...
Crafting an Irresistible Podcast Trailer: Your Show’s 60-Second Pitch
Why Your Podcast Trailer Matters A well-crafted trailer serves as the handshake—and first impression—that convinces a curious scroller to become a loyal listener. Sets Expectations: Trailers clarify your show’s format, tone, and release cadence in just one minute,...
The Rise of Fictional Podcasts: Storytelling in Audio
Summary Fictional podcasts have surged over the past few years, carving a unique niche in the booming audio economy driven by immersive narrative formats and high audience engagement. From explosive listener growth—projected to exceed 500 million worldwide in 2025—to...