The Rise of Fictional Podcasts: Storytelling in Audio

The Rise of Fictional Podcasts: Storytelling in Audio

Summary Fictional podcasts have surged over the past few years, carving a unique niche in the booming audio economy driven by immersive narrative formats and high audience engagement. From explosive listener growth—projected to exceed 500 million worldwide in 2025—to...
The Future of Podcast Monetization: Beyond Ads

The Future of Podcast Monetization: Beyond Ads

The Future of Podcast Monetization: Beyond Ads Despite $2.4 billion in U.S. podcast ad revenue in 2024—a 26.4% year-over-year increase—ads alone leave creators exposed to shifting marketing budgets and saturating ad loads, which now average 10.9% of episode runtime...
Exploring the Intersection of Podcasting and Education

Exploring the Intersection of Podcasting and Education

Summary Podcasting has transformed from a niche hobby into a powerful educational medium. Today, over 3.2 million podcasts span every conceivable topic, and nearly 100 million Americans tune in weekly, carving out a space for learning that’s flexible, engaging, and...
Podcasting for Internal Corporate Communications

Podcasting for Internal Corporate Communications

Summary Internal corporate podcasts are rapidly becoming a cornerstone of effective employee communication, driving up to a 30 % increase in engagement metrics and 73 % higher attention rates compared to traditional meetings. (Reference)  By offering flexible,...