by Dan Portik | May 6, 2025 | Blogs
Why Your Podcast Trailer Matters A well-crafted trailer serves as the handshake—and first impression—that convinces a curious scroller to become a loyal listener. Sets Expectations: Trailers clarify your show’s format, tone, and release cadence in just one minute,...
by Dan Portik | May 1, 2025 | Blogs
Summary Fictional podcasts have surged over the past few years, carving a unique niche in the booming audio economy driven by immersive narrative formats and high audience engagement. From explosive listener growth—projected to exceed 500 million worldwide in 2025—to...
by Dan Portik | Apr 29, 2025 | Blogs
The Future of Podcast Monetization: Beyond Ads Despite $2.4 billion in U.S. podcast ad revenue in 2024—a 26.4% year-over-year increase—ads alone leave creators exposed to shifting marketing budgets and saturating ad loads, which now average 10.9% of episode runtime...
by Dan Portik | Apr 25, 2025 | Blogs
Summary Podcasting has transformed from a niche hobby into a powerful educational medium. Today, over 3.2 million podcasts span every conceivable topic, and nearly 100 million Americans tune in weekly, carving out a space for learning that’s flexible, engaging, and...
by Dan Portik | Apr 22, 2025 | Blogs
Podcasts have emerged as a powerful medium for nonprofits to deepen donor relationships, amplify their mission stories, and unlock new fundraising streams. As of early 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month, illustrating...
by Dan Portik | Apr 17, 2025 | Blogs
Summary Internal corporate podcasts are rapidly becoming a cornerstone of effective employee communication, driving up to a 30 % increase in engagement metrics and 73 % higher attention rates compared to traditional meetings. (Reference) By offering flexible,...