by Dan Portik | May 27, 2025 | Blogs
Introduction In today’s crowded podcasting landscape, standing out requires more than great content—it demands smart promotion. One of the most effective yet underutilized tactics is cross-promotion through podcast collaboration campaigns. By partnering with...
by Dan Portik | May 22, 2025 | Blogs
Unlocking Podcast SEO: How to Optimize Episodes for Google and Apple Rankings Podcasts have exploded in popularity, but with over 2 million active shows competing for listeners, simply hitting “publish” isn’t enough. To stand out on platforms like Google Podcasts and...
by Dan Portik | May 20, 2025 | Blogs
Podcast Merch 101: Creating and Selling Swag That Listeners Love Today, we’re diving into how branded tees, mugs, and more can deepen loyalty, spark word-of-mouth marketing, and boost your revenue. Ready to turn inside jokes and catchphrases into must-have gear? Let’s...
by Dan Portik | May 15, 2025 | Blogs
How to Handle Sensitive Topics Without Losing Your Audience In this blog we dive deep into the matter of navigating sensitive topics in your podcast—balancing authenticity and empathy to keep listeners engaged. We’ll analyze how to prepare thoughtfully, establish...
by Dan Portik | May 13, 2025 | Blogs
Why Podcasting Works for B2B Lead Generation Deep Engagement with Decision-Makers Podcasts enable extended, intimate conversations that resonate with executives and specialists. Branded B2B podcasts have been shown to increase brand awareness by 24–79%, dwarfing...
by Dan Portik | May 8, 2025 | Blogs
Podcast Analytics Beyond Downloads: What Metrics Really Matter? Downloads have long been the go‑to metric for podcasters, but they only measure potential exposure, not actual consumption. A download doesn’t guarantee the episode was played, let alone listened to in...