Podcast Analytics Beyond Downloads: What Metrics Really Matter?

by Dan Portik | May 8, 2025 | Blogs

Podcast Analytics Beyond Downloads: What Metrics Really Matter? Downloads have long been the go‑to metric for podcasters, but they only measure potential exposure, not actual consumption. A download doesn’t guarantee the episode was played, let alone listened to in...

Crafting an Irresistible Podcast Trailer: Your Show’s 60-Second Pitch

by Dan Portik | May 6, 2025 | Blogs

Why Your Podcast Trailer Matters A well-crafted trailer serves as the handshake—and first impression—that convinces a curious scroller to become a loyal listener. Sets Expectations: Trailers clarify your show’s format, tone, and release cadence in just one minute,...

The Rise of Fictional Podcasts: Storytelling in Audio

by Dan Portik | May 1, 2025 | Blogs

Summary Fictional podcasts have surged over the past few years, carving a unique niche in the booming audio economy driven by immersive narrative formats and high audience engagement. From explosive listener growth—projected to exceed 500 million worldwide in 2025—to...

The Future of Podcast Monetization: Beyond Ads

by Dan Portik | Apr 29, 2025 | Blogs

The Future of Podcast Monetization: Beyond Ads Despite $2.4 billion in U.S. podcast ad revenue in 2024—a 26.4% year-over-year increase—ads alone leave creators exposed to shifting marketing budgets and saturating ad loads, which now average 10.9% of episode runtime...

Exploring the Intersection of Podcasting and Education

by Dan Portik | Apr 25, 2025 | Blogs

Summary Podcasting has transformed from a niche hobby into a powerful educational medium. Today, over 3.2 million podcasts span every conceivable topic, and nearly 100 million Americans tune in weekly, carving out a space for learning that’s flexible, engaging, and...

Leveraging Podcasts for Nonprofit Fundraising – Premiere

by Dan Portik | Apr 22, 2025 | Blogs

Podcasts have emerged as a powerful medium for nonprofits to deepen donor relationships, amplify their mission stories, and unlock new fundraising streams. As of early 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month, illustrating...