by Dan Portik | May 13, 2025 | Blogs
Why Podcasting Works for B2B Lead Generation Deep Engagement with Decision-Makers Podcasts enable extended, intimate conversations that resonate with executives and specialists. Branded B2B podcasts have been shown to increase brand awareness by 24–79%, dwarfing...
by Dan Portik | May 8, 2025 | Blogs
Podcast Analytics Beyond Downloads: What Metrics Really Matter? Downloads have long been the go‑to metric for podcasters, but they only measure potential exposure, not actual consumption. A download doesn’t guarantee the episode was played, let alone listened to in...
by Dan Portik | May 6, 2025 | Blogs
Why Your Podcast Trailer Matters A well-crafted trailer serves as the handshake—and first impression—that convinces a curious scroller to become a loyal listener. Sets Expectations: Trailers clarify your show’s format, tone, and release cadence in just one minute,...
by Dan Portik | May 1, 2025 | Blogs
Summary Fictional podcasts have surged over the past few years, carving a unique niche in the booming audio economy driven by immersive narrative formats and high audience engagement. From explosive listener growth—projected to exceed 500 million worldwide in 2025—to...
by Dan Portik | Apr 29, 2025 | Blogs
The Future of Podcast Monetization: Beyond Ads Despite $2.4 billion in U.S. podcast ad revenue in 2024—a 26.4% year-over-year increase—ads alone leave creators exposed to shifting marketing budgets and saturating ad loads, which now average 10.9% of episode runtime...
